In the fast-paced world of product design, first impressions matter. Packaging often serves as the first interaction customers have with a product, making its design a critical aspect of the buying experience.

When it comes to visual marketing, the choice between renders and photography is crucial. While both have their merits, renders (3D visualisations) are emerging as a game-changing tool for businesses that value flexibility, efficiency, and cost-effectiveness.

When the team at Canterbury Cathedral approached us to help visualise their first Christmas market in over 200 years, we knew we were part of something truly special.